Dutch designer Rem D Koolhaas is known in the fashion industry for his innovative footwear but that hasn’t stopped him creating his Lo Res auto project. It is his take on the essence of the Lamborghini Countach, pixellated to a few blocks and then interpreted as you see here.
Meeting at his Silver Lake CA studio, the plan was to shoot the car there but with such a bright and airy space and baking midday sun, we sat down for a re-think on the location. Rem had recently attended a party where he met a guy who manages a studio. Phone calls made, we had a two-hour window the following day at Popsicle studios. Such a cool location for the futuristic designs Rem came along with. The watch, the shades, the backpack and of course, the car.