Lotus Cars were heading out of their Hethel base. It doesn’t happen often that they do it themselves, it is normally editorials that take their products further afield. We headed to the Derbyshire Dales. Three of their cars, their PR agency and me. Here’s a snapshot of what we did. Fingers crossed that my ‘Barbados’ location idea comes off next..
New assets for their social feeds was needed and travelling to a non-traditional Lotus location would help refresh their assets. The sunrise threatened to be a damp grey fizzle out but, while it was windy up there, the climb up the pass paid off.