New Rules

ABOUT

The McLaren GT is their first car aimed at re-writing the rules for a GT car. I was lucky enough to have one of the pre-production cars for a short time to create some assets with it out in the wild ahead of the global media launch. The wild was actually the south coast of the UK ahead of the last bank holiday weekend. No problem then!

THE PROJECT

It was tight. It was last minute. I had to get the car, find some locations, a model if possible, get it all cleared, no assistant, no retoucher, no lighting tech, no driver. No dynamic images needed, just some 'nice' shots of the product. And with a contemporary location too. 36 hours later...

PROJECT GALLERY

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